Coordinated the export of 8 FMCG product lines from Pakistan to distributors across the UAE and Saudi Arabia, achieving 22% freight cost reduction through consolidated shipping.
The Challenge
A Pakistani FMCG conglomerate needed to expand into the Gulf market but faced challenges with halal certification across multiple product lines, Arabic labeling compliance, shelf-life management during shipping, and finding reliable distribution partners in the UAE and KSA.
Our Solution
INTERACT managed the complete market entry process: coordinated halal certification for all 8 product lines through an accredited body, redesigned packaging with Arabic labeling compliant with GSO standards, arranged temperature-controlled shipping for perishable items, and introduced the client to established distributors in Dubai and Riyadh.
Impact
8
Product Lines Exported
$450K
Annual Trade Value
22%
Freight Cost Reduction
4 months
Market Entry Time
Highlights
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A diversified business group operating across experiential marketing, international trading, contracting, and equipment rental in Pakistan, UAE, Turkey, and Russia.