Bayer CropScience

Wheat Campaign Data Dashboard

Built a digital reporting dashboard for Bayer's wheat campaign, enabling real-time tracking of field activities, farmer contacts, and campaign KPIs.

Digital

The Challenge

What needed solving

Bayer's wheat campaign generated large volumes of field data across multiple teams and districts. Manual Excel-based reporting caused delays, inconsistencies, and made it difficult for management to track campaign progress in real-time.

Our Solution

How we delivered

INTERACT developed a web-based dashboard that aggregated field data from campaign teams, providing real-time visibility into farmer contacts, event completion rates, and territory coverage. The system automated report generation and enabled management to monitor KPIs without waiting for weekly summaries.

Impact

Results Delivered

80%

Reporting Time Reduced

10,000+

Data Points Tracked

Field Teams Managed

3 months

Campaign Duration

Highlights

Key Achievements

Replaced manual Excel reporting with automated digital dashboards
Integrated GPS-verified field visit data
Enabled territory-level drill-down for campaign managers
Delivered daily automated summary reports to stakeholders

Experiential Marketing & Brand Activation

INTERACT Solutions designs and executes large-scale field activation campaigns, farmer education drives, dealer development programs, and consumer engagement events across Pakistan. With over a decade of experience managing 440+ campaigns for multinational brands, we deliver end-to-end activation services with real-time reporting and verified results.

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INTERACT

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