Data-driven reorder container based on Container 1 sell-through, optimised for faster turnaround and higher-velocity SKUs with 33% lead time reduction.
The Challenge
After a successful first FMCG container to Malaysia, the importer needed a fast replenishment cycle focused on proven sellers. The challenge was cutting lead time while maintaining cost efficiency, and adjusting the product mix based on real sell-through data from the initial shipment.
Our Solution
INTERACT analysed sell-through data from Container 1 to identify high-velocity SKUs. The team doubled down on winners (Shan, Tang, Herbal products), dropped underperformers (Sweet Boxes, Wood Crockery), and added new items based on market feedback. Pre-established supplier relationships and repeat customs codes reduced lead time by 33%.
Impact
265
Cartons
46,848
Total Pieces
~28 days
Lead Time
-9%
Cost/Piece Improvement
Highlights
Operational Data
265
Cartons
46,848
Total Pieces
4,930 kg
Weight
PKR 2.26M
Procurement Value
~28 days
Lead Time
~USD 0.21
Cost/Piece Landed
Product Manifest
| Product | Brand | Cartons | Pieces | Weight | Value |
|---|---|---|---|---|---|
| Shan Products | Shan / Masalas | 40 | 9,600 | 600 kg | PKR 624,000 |
| Tang/Knorr/National Mix | Mixed / FMCG | 40 | 8,000 | 400 kg | PKR 300,000 |
| Herbal Products | Marhaba, Hamdard | 30 | 5,400 | 450 kg | PKR 240,000 |
| Tang Drinks | Tang / Beverages | 30 | 9,000 | 450 kg | PKR 237,600 |
| Laziza Products | Laziza / Desserts | 25 | 4,875 | 375 kg | PKR 150,000 |
| Basic Spices | Various / Spices | 25 | 25 | 500 kg | PKR 150,000 |
| Tapal Tea | Tapal / Beverages | 20 | 3,000 | 300 kg | PKR 216,000 |
| Supari 7up | Various / Snacks | 20 | 4,000 | 300 kg | PKR 60,000 |
| ENO | GSK / Health | 15 | 1,500 | 225 kg | PKR 180,000 |
| Knorr Products | Knorr / Soup | 12 | 1,440 | 180 kg | PKR 66,000 |
| Misc Items | Various / Misc | 8 | 8 | 150 kg | PKR 40,000 |
Competitive Edge
33% faster lead time and 9% lower per-piece cost vs initial container through repeat supplier relationships and streamlined customs codes.
Operational Insight
The replenishment cycle demonstrates INTERACT's ability to use real sell-through data to optimise the next container. Shan, Tang, and Herbal products proved to be the core pillars, together representing 49% of Container 2 value.
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View ServiceLet us discuss how INTERACT can deliver measurable value for your business.
A diversified business group operating across experiential marketing, international trading, contracting, and equipment rental in Pakistan, UAE, Turkey, and Russia.