Bayer CropScience

Nationwide Field Activation & Farmer Education

Executed a multi-year farmer education and dealer development program across Punjab and Sindh for Bayer CropScience, covering 440+ campaigns with measurable market impact.

Agriculture

The Challenge

What needed solving

Bayer CropScience needed a reliable on-ground partner to execute large-scale farmer seminars, dealer engagement drives, and product demonstration campaigns across rural Pakistan. The challenge was reaching remote farming communities with consistent messaging while maintaining real-time reporting and compliance standards.

Our Solution

How we delivered

INTERACT deployed dedicated field teams across target districts, managing end-to-end activation logistics from venue setup and farmer mobilization to product demonstrations and post-event reporting. A structured reporting system captured attendance, farmer feedback, and dealer commitments at every event.

Impact

Results Delivered

440+

Campaigns Delivered

35+

Districts Covered

50,000+

Farmers Reached

10+ years

Partnership Duration

Highlights

Key Achievements

  • Managed dealer development programs for Adengo, Movento, Nativo, and Buctril product lines
  • Executed farmer education seminars with live field demonstrations
  • Delivered real-time digital reporting with photo and GPS verification
  • Built and managed a network of 200+ field activation staff

Want similar results?

Let us discuss how INTERACT can deliver measurable value for your business.

INTERACT

A diversified business group operating across experiential marketing, international trading, contracting, and equipment rental in Pakistan, UAE, Turkey, and Russia.

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Contact

Pakistan HQ

Karachi, Pakistan

info@interactpak.com

UAE Office

Abu Dhabi, UAE

interact.solutions@yahoo.com

Group Companies

INTERACT Solutions PKINTERACT Contracting LLC UAECurve General Transport LLC UAEOOO PakRus RussiaInteract Danismanlik A.S. Turkey
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